Guy Majar Holdings
גיא מג'ר אחזקות
01Retail · Franchising

Candy World.

The Candy World flagship store at Big Fashion Glilot — owned by Guy Majar.

Active · 2025 expansion
Flagship store
Big Fashion Glilot
New stores 2025–2026
2
— Business Intelligence

Annual Business Report.

25.06.2025 – 25.06.2026 · 12 months

Source: Store management system · Caspit / Hyp · flagship store
₪5.84M
Total transaction revenue
12 months of flagship-store operation
177,209
Transactions
Average ~485 transactions per day
305,415
Items sold
Average 1.72 items per transaction
₪32.99
Average order value (AOV)
Focused, impulse-driven basket
1.72
Items per transaction
Clear upsell potential
~485/day
Customer traffic
High density in a leading retail complex
— Revenue Mix

Revenue by category

Snacks₪1,685,330 · 34.7%
House brands₪748,301 · 15.4%
Candy₪434,238 · 8.9%
Chocolate₪407,838 · 8.4%
Sweets₪328,418 · 6.8%
Electronics₪321,111 · 6.6%
Hot drinks₪261,868 · 5.4%
Gift packs₪200,070 · 4.1%
Health snacks₪165,152 · 3.4%
Frozen dairy₪153,116 · 3.2%
Drink powders₪153,843 · 3.2%
— Top Sellers

Top categories by transaction volume

Snacks74,681
Chocolate37,848
Candy35,627
House brands18,360
Drink powders14,362
Ice cream14,315
Sweets12,427
Beverages12,352
General fuel10,838
Gift boxes10,302
— Insights

Analysis & insights

  • 01~ILS 5.84M annual revenue from a single store — a solid base for retail-multiple exit pricing.
  • 02177K transactions (~485/day) indicate a premium location with high customer frequency.
  • 03AOV of ILS 32.99 and 1.72 items per transaction — direct upsell potential via bundles, coupons and 2+1 offers.
  • 04Snacks account for ~29% of revenue — the main growth engine and a strategic cluster for expansion.
  • 05The top-5 categories generate ~62% of revenue — a stable business structure with clear leaders.
  • 06The snacks + chocolate + candy mix drives 25% of transactions — fast, efficient average checkout.
— Performance

Performance report

2
New stores 2025–2026
Big Fashion Glilot · MOMENT Bat Yam
134 sqm
New retail space
40 sqm + 94 sqm in flagship complexes
100%
Franchise model
True partnerships with local entrepreneurs
TikTok · Reels
Digital presence
Viral content from the chain's stores
— Market

Market
potential.

Israeli candy market
₪3B+
Double-digit growth in premium categories
Flagship store
Big Fashion Glilot
One of central Israel's leading malls
Expansion target
+10 stores
2025–2026 opening plan
International potential
Global IP
Exporting the franchise model and brands
— Product

What's inside.

Flagship brands
  • Imported boutique candy
  • Premium chocolate
  • Bubble tea & shakes
  • Exclusive Labubu products
  • Gifts & gift boxes
Distribution channels
  • Leading mall locations
  • Neighborhood complexes
  • Pop-ups at events
  • Online orders
  • Corporate gift boxes
Franchise model
  • Full business support
  • Centralized supply
  • National branding & marketing
  • Staff training
  • 24/7 operational support
— Timeline

Timeline.

  1. 1980s
    Chain founded
    Candy World is founded and becomes a leading brand.
  2. 2023
    Majar Group enters
    Guy Majar joins as a strategic partner alongside Nissan Yehezkel.
  3. 2024
    The Labubu trend
    The chain's stores lead the official distribution of Labubu in Israel.
  4. 2025–2026
    Big Fashion Glilot + Bat Yam
    Opening of the flagship at Big Fashion Glilot (2025) and preparing the MOMENT Bat Yam store for its 1 Nov 2026 opening.
  5. 2026+
    Nationwide expansion and exit readiness
    Opening 10 more stores and building the investor case.
— Press

״Guy Majar Holdings secured the franchise for two new stores — at Big Fashion Glilot Herzliya and the Azorim complex in Bat Yam.״

— Walla! Finance

״We look for entrepreneurs at heart who want to grow and thrive with us — every store gets a partner who actually runs it.״

— Guy Majar · press interview

״The ILS 10,000 Labubu trend — Candy World stores at the heart of the year's consumer phenomenon.״

— Mako
— About

The full
story.

Candy World is a veteran, category-defining candy chain in Israel with a nationwide footprint of over 90 stores, operating a franchise model that lets local entrepreneurs run a store with full professional support from headquarters.

Guy Majar Holdings holds the franchise for two new stores: the flagship at Big Fashion Glilot, Herzliya (40 sqm, opened in 2025) and a store at the MOMENT complex in Bat Yam (94 sqm, HaShvatim Street — planned opening 1 Nov 2026).

The business model is built on real partnership — every store we open brings in a local entrepreneur who runs it day to day, backed by fully experienced business operators.