The Psychology of Retail Space: How the Candy World Glilot Flagship Became a Viral Phenomenon

Over the past decade, physical retail has undergone profound change. Traditional stores built around shelves and a checkout are finding that modern consumers, especially Generation Z, expect more than a purchase. Visiting a store needs a compelling reason. Experiential retail turns the store into an interactive destination. Entrepreneur Guy Majar applies this approach in Israel.

The Candy World flagship at Big Fashion Glilot in Herzliya is owned by Guy Majar. Its 40-square-metre space illustrates the use of retail-space psychology, with a colourful environment engaging the senses. Through a strategic partnership with chain owner Nisan Yehezkel, Majar introduced a flexible management approach: the store can adapt to emerging TikTok trends within days, as demonstrated by Labubu Style.

Instagram-friendly spaces offer visitors social value. Young customers and influencers visiting Guy Majar's store are encouraged to document and share their experience as authentic user-generated content. The store uses Trend AI Engine to forecast trends and place sought-after products centre stage, supporting customer traffic.